Dr SACHIN SINHA
MBA, PhD
ASSOCIATE PROFESSOR
MBA, PhD
ASSOCIATE PROFESSOR
Articles in Journals
| Sl.No. | Title | Name of Journal / Vol. No. / Issue No. / Page Nos | ISSN No. | Date Published |
| 1 | Modeling Consumer Price Index: A Machine Learning Approach | Macromolecular Symposia / 401 / 1 / - | 1521-3900 | 11-Dec-2021 |
| 2 | Moving Towards Responsible Consumption: The Road Ahead for Sustainable Marketing | ECS Transactions / 107 / 1 / - | 1938-5862 | 31-Jul-2022 |
| 3 | A Study of Influence of Demographic Variables on Quality of Work Life (QWL) | Journal of Information and Optimization Sciences / 43 / 6 / 1179 - 1190 | 0252-2667 / 2169-0103 | 19-Nov-2022 |
| 4 | OTT Enchantment: Decoding the Secret of Millennial?s Subscription Intentions | International Review of Management and Marketing / / / - | 2146-4405 | 31-Oct-2024 |
| 5 | OTT Enchantment: Decoding the Secret of Millennial?s Subscription Intentions | International Review of Management and Marketing / 14 / 6 / 119 - 130 | 2146-4405 | 31-Oct-2024 |
| 6 | Employee Engagement: Antecedents And Consequences | Proceedings on Engineering Sciences / 6 / 4 / 1653 - 1662 | 2620-2832 | 18-Dec-2024 |
Books/ Book Chapter/Case Study
| Sl.No. | Title | Author Names(s) | ISBN No. | Month Year |
| 1 | 9th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) Amity University, Noida, India. | DEEPTI SINHA,SACHIN SINHA,AMITY INSTITUTE OF INFORMATION TECHNOLOGY, NOIDA | 978-1-6654-1703-7 | / |
| 2 | 9th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) Amity University, Noida, India | DEEPTI SINHA,SACHIN SINHA,AMITY INSTITUTE OF INFORMATION TECHNOLOGY, NOIDA | 978-1-6654-1703-7 | / |
| 3 | 2021 9th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) Amity University, Noida, India. | SACHIN SINHA,AMITY INSTITUTE OF INFORMATION TECHNOLOGY, NOIDA | 978-1-6654-1703-7 | / |
| 4 | Analytics Enabled Decision Making | DEEPTI SINHA,JEANNE POULOSE M T , SACHIN SINHA,CHANDAN MAHESHKAR, PRADEEPTA KUMAR SARANGI, VINOD SHARMA | 978-981-19-9657-3 | / |
| 5 | International Conference on Electrical, Communication, and Computer Engineering (ICECCE) | DEEPTI SINHA,SACHIN SINHA,IEEE, NIDHI PHUTELA, PRAGYA SINGH, PRIYA GROVER | 979-8-3503-6969-4 | / |
| 6 | AI Smart Enabled Architecture and Infrastructure for Higher Education | DEEPTI SINHA,SACHIN SINHA,NIDHI PHUTELA, SALONI GOYAL | 9798369389157 | / |
Participation in Seminars/Conferences/Symposium
| Sl.No. | Name of the Conference /Seminar /Symposium | Type of Program | Title of the Article | Role | Venue/Place | Date |
| 1 | Webinar on 'Intellectual Property Rights - Guidelines for Academicians' | SEMINARS | PARTICIPANT) | Online | 19/06/2021 | |
| 2 | 9th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO) (Trends and Future Directions) | CONFERENCES | Consumer Characteristics and Consumption Patterns of Soft Drinks | PRESENTER) | Amity University and IEEEOnline | 03/09/2021 |
| 3 | 9th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO) (Trends and Future Directions) | CONFERENCES | Machine Learning Approach for the Prediction of Consumer Food Price Index | PRESENTER) | Amity University and IEEEOnline | 03/09/2021 |
| 4 | 7th FSCONGRESS - 2022 International Conference on Excellence in Marketing & Tourism Management (ICE - MTM 2022) | CONFERENCES | Adoption of innovative teaching pedagogies in higher education institutions | PRESENTER) | Blueforskning Research Academy, India, and FsCongress International Congress on Social Science, TurkeyOnline | 15/01/2022 |
| 5 | 9th International Conference on Reliability, Infocom Technologies and Optimization (ICRITO) | CONFERENCES | Consumer Characteristics and Consumption Patterns of Soft Drinks | PRESENTER) | Amity University and IEEEOnline | 03/09/2021 |
| 6 | 7th Global Leadership Research Conference (GLRC-2022) | CONFERENCES | MODERATOR) | Amity UniversityOnline | 18/02/2022 | |
| 7 | 6th International Conference on 'Disruptive Innovation and Digital Transformation in Business Management' | CONFERENCES | The Invisible Monitors: Role of Electronic Monitoring on Employee Work Behavior | PRESENTER) | Zakir Hussain Delhi College and GL Bajaj Institute of Management and ResearchOnline | 05/05/2022 |
| 8 | International Conference on Environment and Sustainable Development - Interdisciplinary Trends and Practices | CONFERENCES | MODERATOR) | Ghaziabad | 16/12/2022 | |
| 9 | International Conference on Environment and Sustainable Development - Interdisciplinary Trends and Practices | CONFERENCES | MODERATOR) | Ghaziabad | 16/12/2022 | |
| 10 | International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM 2023) | CONFERENCES | Study on Use of Virtual Reality in Higher Education | PRESENTER) | Hybrid mode | 23/03/2023 |
| 11 | International Conference on New Paradigms in Economy, Commerce and Society | CONFERENCES | MODERATOR) | Hybrid mode | 10/02/2023 | |
| 12 | 6th International Conference on 'Disruptive Innovation and Digital Transformation in Business and Management' (DIDTBM 2022) | CONFERENCES | The Invisible Monitors: Role of Electronic Monitoring on Employee Work Behaviour | PRESENTER) | GL Bajaj Institute of Business Management and ResearchBangalore | 05/05/2022 |
| 13 | International Conference on Sustainable Business Practices and Innovative Models (ICSBPIM 2023) | CONFERENCES | MODERATOR) | Delhi | 23/03/2023 | |
| 14 | National Seminar on 'Impact of Labour Codes on Women Migrant Workers in Unorganised Sector in India' | SEMINARS | PARTICIPANT) | Ghaziabad | 07/11/2023 | |
| 15 | IEEE 11th International Conference on Reliability, Infocom, Infocom technologies and Optimization (ICRITO 2024) (Trends and Future Directions) | CONFERENCES | Role of AI in Enhancing Customer Experience in Online Shopping | PRESENTER) | Amity University Uttar Pradesh | 14/03/2024 |
| 16 | International Conference on New Age Technologies and Digital Transformation for Sustainable Market Development (NTSMD-2024) | CONFERENCES | MODERATOR) | 26/07/2024 | ||
| 17 | Cognosco 2025 - 15th Annual Case Study Conference | CONFERENCES | ) | Bengaluru | 23/01/2025 | |
| 18 | Cognosco 2025 - 15th Annual Case Study Conference | CONFERENCES | Walking Barefoot on a Rocky Road: A Case of Organisational Makeover | PRESENTER) | Bengaluru | 23/01/2025 |
| 19 | Xenova '25 - A NATIONAL LEVEL HYBRID CONFERENCE ON PIONEERING BUSINESS FRONTIERS THROUGH RESEARCH | CONFERENCES | Determinants Of E-Loyalty In Quick Commerce: Analyzing The Impact Of Logistics Service Quality And Platform Effectiveness | PRESENTER) | 07/03/2025 | |
| 20 | Xenova '25 | CONFERENCES | A Study on the Impact of Co-creation of Perceived Empowerment and Customer Well-being in the Context of Collaborative Consumption | PRESENTER) | 07/03/2025 | |
| 21 | Xenova '25 - National-level Hybrid Conference on Pioneering Business Frontiers through Research | CONFERENCES | ) | 07/03/2025 | ||
| 22 | Cognosco - 16th Annual Case Study Conference | CONFERENCES | Cognosco - 16th Annual Case Study Conference | CO_PRESENTER) | CHRIST (Deemed to be University) | 11/12/2025 |
| 23 | Connaissance '26, a National-level Research-paper Seminar on 'Multidisciplinary Perspectives for Contemporary Business in Emerging Markets' | SEMINARS | Connaissance '26, a National-level Research-paper Seminar on 'Multidisciplinary Perspectives for Contemporary Business in Emerging Markets' | CHAIR) | CHRIST (Deemed to be University) | 06/02/2026 |
| 24 | Xenova '26 - a National-level Hybrid Conference on 'Pioneering Business Frontiers through Research' | CONFERENCES | Perceived Greenwashing and Brand Avoidance: Mediating Role of Consumer Skepticism | CO_PRESENTER) | CHRIST (Deemed to be University) | 27/02/2026 |
MPhil/PhD Guided/Adjudicated
| Sl.No. | Title | Name of Student | Institution | Role | Status | Month Year |
| 1 | Impact Analysis of Digital Age for Print Media | Sugandha Shekhar Thakur | SUPERVISOR | Ongoing | February 2016 | |
| 2 | Analysis and Design of Innovation in Indian Schooling System: A Study of Selected Schools in Delhi and U.P. | Anjali Trivedi | CO_SUPERVISOR | Awarded | November 2020 | |
| 3 | The effect of mass prestige, social conformity, and greenwashing in driving compulsive buying in consumers | Vijayalakshmi OJ | Christ University | RAC_DC | Ongoing | |
| 4 | The Role of Big Data Analytics Capabilities in Supply Chain Management with Special Reference to Healthcare Industry | Twinkle Singh | RAC_DC | Awarded |
Patents
| Sl.No. | Title of Invention | Inventor(s) | Filing Date |
| 1 | A SMART ATTENDANCE SYSTEM AND METHOD FOR PERMISSION INVENTORY DURING THE CLASS | AKHILESH TIWARI, AMRITKANT MISHRA, DEEKSHA GUPTA GANGULY, DEEPTI SINHA, SACHIN SINHA, SESHANWITA DAS, SHIVANI CHAUDHRY, TAPAS DAS | 27-Dec-2021 |
Workshop/FDP/Training programme
| Sl.No. | Name of the Workshop/FDP/Training programme | Name of Organiser | Level | Role | Date |
| 1 | Pedagogy and Research Methods | IIM Ahmedabad, IIM Ahmedabad | International | Participant | 08/04/2025 |
| 2 | Senior Management Program: Strategy & Leadership | Professional Institute for Strategy, HR & Analytics, Aeronautical Development Agency, Bengaluru | Institutional | Invited Resource Person/Trainer | 19/12/2024 |
| 3 | Introduction to Personal Branding | University of Virginia, University of Virginia | International | Participant | 01/07/2024 |
| 4 | Brand Management: Aligning Business, Brand and Behaviour | University of London and London Business School, University of London and London Business School | International | Participant | 20/06/2024 |
| 5 | MBA Faculty Development Programme on 'Demystifying AI and Case Study Writing for Business Educators' | Christ University, | Institutional | Participant | 01/06/2024 |
| 6 | Quality Improvement Programme on 'Smart Investing' | CHRIST (Deemed to be University), Delhi NCR Campus, | Participant | 04/04/2024 | |
| 7 | Leadership Workshop | Christ University Higher Education Leadership Institute, | Institutional | Participant | 19/01/2024 |
| 8 | Pedagogical Pinnacle - A 3-day Research Workshop | CHRIST (Deemed to be University), Delhi NCR Campus, | Institutional | Participant | 04/01/2024 |
| 9 | Workshop on 'Quality Assurance for Accreditations' | School of Business and Management, CHRIST (Deemed to be University), Delhi NCR Campus, | Institutional | Organiser & Participant | 12/12/2023 |
| 10 | International Workshop on Research Methodology in Social Sciences | School of Liberal Arts and Humanities, Woxsen University, Hyderabad, and Centre of Excellence for Anthropology of Religion and Ethnic Studies, Woxsen University, Hyderabad | International | Participant | 04/12/2023 |
| 11 | Faculty Development Programme on 'Applications of Python in Business and Management' | CHRIST (Deemed to be University), Delhi-NCR Campus, | Institutional | Participant | 01/07/2023 |
| 12 | Faculty Development Programme on 'Tech-savvy Educators: Embracing Digital Tools for Enhanced Teaching and Learning' | CHRIST (Deemed to be University), Delhi-NCR Campus, | Institutional | Participant | 21/06/2023 |
| 13 | Quality Improvement Programme on 'Learner-centric Pedagogies towards Outcome-based Legal Education | School of Law, CHRIST (Deemed to be University), Delhi-NCR Campus, | Invited Resource Person/Trainer | 29/06/2022 | |
| 14 | Faculty Development Programme on 'Quality Assurance in Management Education' | , | Institutional | Participant | 29/06/2022 |
| 15 | Faculty Development Programme on 'Enhancing Teaching and Learning: The Journey from being Good to Great' | Christ University, | Institutional | Invited Resource Person/Trainer | 22/06/2022 |
| 16 | Staff Training Programme on 'Skill Enhancement and Employee Development' | CHRIST (Deemed to be University), Delhi-NCR Campus, | Institutional | Invited Resource Person/Trainer | 16/06/2022 |
| 17 | Workshop for School Teacher Leaders - 'Good to Transformational Teachers' | , | Regional | Invited Resource Person/Trainer | 23/05/2022 |
| 18 | Online Faculty Development Programme on 'Meta-analysis, Bibliometric Analysis and Systematic Literature Review' | Christ University, | National | Participant | 20/05/2022 |
| 19 | Faculty Development Program on 'Re-Design Your Life' | Christ University, | Institutional | Participant | 16/05/2022 |
| 20 | Faculty Development Program on 'Emerging Trends in Data Analytics 2022' | Amity Institute of Information Technology, Amity University, Noida, | National | Participant | 17/02/2022 |
| 21 | Staff Development Programme on Budget 2022 | Quantum University, Roorkee, India, Quantum University, Roorkee, India | National | Participant | 09/02/2022 |
| 22 | Leadership Training on 'Laws of Leadership' | School of Sciences, Christ University Delhi-NCR Campus, | Institutional | Invited Resource Person/Trainer | 08/02/2022 |
| 23 | Workshop for School Leaders titled 'Effective School Management' | CHRIST (Deemed to be University), Delhi-NCR, | National | Invited Resource Person/Trainer | 13/11/2021 |
| 24 | Faculty Development Programme on 'Shaping Future with Disruptive Technologies in IT' | Amity University, | International | Invited Resource Person/Trainer | 16/08/2021 |
| 25 | One-week Faculty Development Programme on 'Shaping Future with Disruptive Technologies in IT' | Amity University, Uttar Pradesh, Amity University, Uttar Pradesh | International | Invited Resource Person/Trainer | 16/08/2021 |
| 26 | Quality Improvement Programme on 'Data Visualization using Power BI' | School of Business and Management, | Participant | 07/06/2021 | |
| 27 | Quality Improvement Programme on "hybrid Teaching' | Staff Development College, CHRIST (Deemed to be University), Bangalore, | Participant | 02/03/2021 | |
| 28 | Faculty Development Programme on 'Data Science with R' | CHRIST (Deemed to be University), Delhi NCR, | Institutional | Participant | 11/01/2021 |
| 29 | Global Back-to-Business Short-course Programme | University of Cincinnati, | Institutional | Invited Resource Person/Trainer | 09/10/2020 |
| 30 | Faculty Development Programme on 'Qualitative Research' | CHRIST (Deemed to be University), Delhi NCR, | Institutional | Participant | 24/08/2020 |
| 31 | An Introduction to Consumer Neuroscience and Neuromarketing | Copenhagen Business School, Copenhagen Business School | International | Participant | 01/06/2020 |
| 32 | Introduction to Psychology | University of Toronto, University of Toronto | International | Participant | 30/03/2020 |
Awards/Achievements/Others
| Sl.No. | Name of the Awards/Achievements/Others | Description | Organisation | Month/ Year |
| 1 | Teaching Excellence Award | CHRIST (Deemed to be University) | 10 May 2024 | |
| 2 | Research excellence Honor | CHRIST (Deemed to be University) | 10 May 2024 |